Business Intelligence (BI) refers to the insights derived from analyzing an organization’s data to support informed, strategic decision-making. Companies generate and store vast amounts of data—BI helps unlock its full potential by transforming raw information into actionable insights.
BI encompasses the tools, technologies, and processes used to collect, analyze, and visualize both current and historical data. Often referred to as a Decision Support System (DSS), a BI system delivers insights through user-friendly reports, dashboards, charts, and interactive visuals—empowering stakeholders at all levels to make data-driven decisions with confidence.